Mission
To create clothing for a healthier, more sustainable planet.
The Problem
Over the last 30 years, with the onset of “Fast Fashion,” the concept of inexpensive, mass-produced, and disposable garments in the conventional clothing industry has contributed to the largest amount of waste in its history. The industry’s approach is dependent on toxic materials, such as petroleum-based synthetic fiber, which contributes 8-10% of greenhouse gas emissions globally. In addition, the use of pesticides, dyes, and fabric finishers is fouling waterways with toxins (the fashion industry produces 20% of global wastewater), dumping microfibers into the ocean, and clogging landfills. About 85% of textiles end up in landfills or are incinerated.
If the clothing industry continues this trend, its negative environmental impact will continue to grow and progressively harm our planet.
Our Solution
To support the innovation of a more sustainable clothing industry.
We use organic and biodegradable materials, durable fabrics, timeless styles, U.S. manufacturing and compostable packaging. Our brand aims to reduce the environmental impact from the start to finish of each product’s life cycle.
Through educating our consumers on the historically destructive practices of “fast fashion” and providing a more sustainable production model, we hope to contribute to the growth of a more environmentally-conscious clothing industry.
Made In The USA
Local Production
Our manufacturers and operations are located in the Northeast.
Smaller Footprint
Local production naturally reduces our carbon footprint.
Reducing Environmental Impact
Fabrics
We utilize Organic Cotton and Hemp. Organic cotton is grown without synthetic chemicals, pesticides, and genetically modified seeds. Hemp fabric is made using fibers from the stalks of the Cannabis sativa plant. The production of hemp requires less land than cotton and releases less toxic substances into the soil. Hemp is considered “carbon negative,” which means that it absorbs more carbon than it produces. It also returns 60-70% of the nutrients it takes from the soil. Additional fabrics and blends will be introduced in the future.
Supply Chain
Our Organic Cotton and Hemp is sustainably grown in China, with our manufacturer and vegetable dye house both located in Pennsylvania. Our undyed tote bags are manufactured in New Hampshire with organic cotton sourced from Texas.
We also plan to use other low impact dyes.
Production Process
Our clothing is produced in partnership with mostly women-run businesses. Our fabric is hand cut and sewn then sent to our dye house. The dye house utilizes rain water collected around the factory. After the dye is exhausted, it contains compostable dye mordants and organic plant matter.
Shipping Materials
Our packaging is certified home compostable (3-6 mos.), fully biodegradable, waterproof and reusable. Our mailers, garment bags and shipping labels are made from plants and non-toxic compostable resin.
Fashion Facts
• According to the American Chemical Society, fashion production has doubled since the 2000s, and will likely triple by 2050.
• The fashion industry products 1.2 billion metric tons of CO2 each year.
• Polyester, a plastic made from fossil fuels, is used for about 65% of all clothing and consumes 70 million barrels of oil each year.
• It is estimated that 35% of microplastics in the ocean come from the fashion industry. While some brands use “recycled polyester” from PET bottles (emits 50 to 25% fewer emissions than virgin polyester), effective polyester recycling is limited. After use, these garments still end up in landfills, where they can shed microfibers.